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Michael Jackson Drives Perez Hilton to Record 2m Uniques in Day
June 30, 2009 – 7:58 am | Comments

Michael Jackson’s death was remarkable in several ways - one of which was what it signified for news delivery and discovery. Like millions of others, I first found out through Facebook, Twitter, text messages… all of which led me to TMZ and Perez Hilton. The first major news source to break Jackson’s death was the LA Times - and it is important to note that it was done first through their blog and not the homepage. Of course, that was discovered and then shared instantly via Twitter.

Hitwise today notes that TMZ experienced record traffic - catapulting into the 60th most trafficked website (and struggling to support the overwhelming growth).

But you can also look at Perez Hilton to give perspective on the traffic growth. PerezHilton.com is measured by Quantacst and we can therefore get a public, accurate representation of his traffic. Two million uniques visited PerezHilton.com on June 26th - a huge leap from the previous high of 1.6m. Those 2m visitors delivered 15.3m total page views for the day - which was his third biggest total but short of the April 22nd record of 17.7m.

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“Welcome to your iPhone 3GS” Email. Two Weeks Later.
June 29, 2009 – 2:49 pm | Comments
“Welcome to your iPhone 3GS” Email. Two Weeks Later.

Yet another awful, poorly timed email from Apple. At this point, I should start a weekly post about email campaigns from Apple…
Today’s email says: “Thanks for purchasing iPhone 3GS. Welcome to your iPhone 3GS: We …

Google Buying, Muscling Market Share for AdSense for Mobile?
June 29, 2009 – 2:38 pm | Comments
Google Buying, Muscling Market Share for AdSense for Mobile?

“One app. Lots of stuff.”
That’s Google’s tagline for their Google Mobile application… but it really should be: “One app. Lots of promotion.” If you have been to any tech blog over the past two weeks, …

iTunes’ New Music Tuesday Emails are Very Confused….
June 23, 2009 – 4:07 pm | Comments
iTunes’ New Music Tuesday Emails are Very Confused….

I would feel bad criticizing Apple’s email marketing campaigns, but I have spent plenty of time applauding their other advertising efforts (see here, here and here).
Yesterday, Apple reminded me to insure my iPhone …

After iPhone 3GS Upgrade, Apple Asks me to Insure my 3G
June 22, 2009 – 8:00 pm | Comments
After iPhone 3GS Upgrade, Apple Asks me to Insure my 3G

I have criticized Apple’s email marketing efforts before (here and here)… but this one takes the cake:
Your iPhone 3G hardware coverage is about to expire
Don’t say good-bye.
Extend your coverage with the AppleCare Protection Plan.
This email …

iPhone 3GS Video & Camera Demo: Using MLB.tv
June 20, 2009 – 4:36 pm | Comments
iPhone 3GS Video & Camera Demo: Using MLB.tv

Oh how technology and digital media have advanced. Below is a video demonstration:
- capturing an HD broadcast of a live Red Sox game (streamed from MLB.tv, through my computer, and onto the television)
- the video …

Widgetbox Breaks 100m Monthly Uniques, Introduces Facebook Connect
June 19, 2009 – 8:22 pm | Comments
Widgetbox Breaks 100m Monthly Uniques, Introduces Facebook Connect

Today Widgetbox reached a significant milestone in its three-year history: 100,000,000 monthly uniques (covered by TechCrunch here). Measured by Quantcast, our widgets are now seen by 100.5m unique users each month and served over 700m …

iPhone 3GS Launch: Advertisers Join the Consumers
June 19, 2009 – 2:38 pm | Comments
iPhone 3GS Launch: Advertisers Join the Consumers

Early indications are that the iPhone 3GS launch has been a success - there were “100,000s of pre-orders” and, thanks to Apple’s pre-launch reservations and purchases, the experience was clean and efficient. But just as …

Starbucks’ 3 Million Facebook Fans: A Lesson in Facebook Marketing, Engagement
June 19, 2009 – 1:46 pm | Comments
Starbucks’ 3 Million Facebook Fans: A Lesson in Facebook Marketing, Engagement

Starbucks is approaching 3,000,000 Facebook Fans (a huge number - they have 220,000 Twitter followers) and is engaging those users to find out how to better utilize Facebook and their popularity:
Starbucks Coffee Company: About to …

For 40% of Users, Mobile Web has Replaced the Regular Web
June 16, 2009 – 7:53 pm | Comments

It is time to start thinking of mobile devices as netbooks or, for that matter, laptops. Data from AdMob suggests that users of the iPhone and iPod Touch are highly captive consumers of content and …

10% of TechCrunch’s Traffic Comes from Twitter
June 15, 2009 – 9:51 pm | Comments

Want to know the value of being a “Suggested User” on Twitter? Jason Calacanis offered $250,000 to lock in that slot for two years. Twitter rejected the overture.
But TechCrunch has one of those coveted …

Facebook Vanity URLs are Immediate SEO Boost
June 15, 2009 – 8:53 pm | Comments
Facebook Vanity URLs are Immediate SEO Boost

Before Facebook’s vanity URL land grab, I speculated that it would be a major SEO boost and could result in an additional 275m monthly visits. Just three days after Facebook’s URL release (9:01pm pst on …

The Market Responds to Palm Pre and iPhone 3GS, Differently
June 8, 2009 – 9:58 pm | Comments
The Market Responds to Palm Pre and iPhone 3GS, Differently

On a day when data was released surrounding the Palm Pre’s launch and Apple announced the iPhone 3GS, the clear loser was the Palm Pre and its carrier.
Palm: -6.5%
Sprint: -2.9%
Apple: -0.6% (rebounded from -3% after …

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