Viewing entries tagged
Google Play

Android / Google Play Top Grossing Apps

Google Play's Top Paid and Top Grossing App lists look quite different. Not only are there different inhabitants (Electronic Arts, for instance, has four of the top ten Paid Apps but none of the top ten grossing apps) - the business models and interactive models are obviously different.

Here are screenshots of each list - Top Grossing is fascinating and shows that two gaming companies (Supercell and King) dominate that list:

Top 8 Grossing Apps:

Supercell: #1. Clash of Clans #5. Hay Day #16. Boom Beach

King: #2. Candy Crush (#8 in Top Free Apps) #4. Farm Heroes #6. Bubble Witch (#12 in Top Free Apps) #7. Pet Rescue

Top Paid Android Apps

Android Top Grossing Apps

Android / Google Play: Top Free Apps

Messaging rules the app stores these days... as does Facebook. Here is a screenshot of the Google Play Store's Top Free Apps: #1. Facebook Messenger #2. Facebook #4. Instagram (Facebook) #5. Snapchat ... #9. Skype #10. Kik #13. Twitter #16. WhatsApp

Notable others: music has #3 and #11 with Pandora and Spotify, respectively. King has games at #8 and #12 with Candy Crush and Bubble Witch 2. And Netflix is #7.

Android Top Free Apps

Google Play: 25B Downloads & $0.25 Apps.

25 billion app downloads. That's the big number & achievement that Google Play is celebrating. And to celebrate, Google is delivering popular paid apps for the very-discounted price of $0.25. Note: popular movies are $4.99, magazines are $1.99 and books $0.99. As I remarked last week (see here), it is one of the differences between Apple / iTunes and Google / Google Play. Just very different strategies and experiences. We have seen Amazon find success on the Kindle Fire and their app store with similar marketing -

and it goes well alongside Google's delivery of Play credits with new devices (like the Nexus 7) and Google Wallet

Google Play Store vs. Apple's iTunes: The Little Things

I have been splitting time between my iOS and Android (iPhone and Samsung Galaxy III; iPad and Google Nexus 7). Having built up years of habits with the iPhone, it is a really fascinating experience to: 1) force myself to learn a new platform: chalk that up to laziness + 'switching costs'

2) uncover the intricacies of the different platforms & brands: very noticable in some cases, very minor in others

3) figure out what I particularly like about each (device and platform). There are absolutely things that each does better than the other

Really small example of an intricate difference between the two platforms and strategies. Within iTunes (iOS and desktop), the focus on movie and television content is purchase. Makes sense as it's a higher price point and promotes cross device usage (phone, tablet, Apple TV, desktop). Finding rentals is much harder - and in some cases available weeks after the release.

Within the Google Play Store, it is the opposite. Everything defaults to rentals ($1.99 - $3.99 usually). Very different approach which seems to focus on lowering cost and sharing strategy with YouTube and other Google properties.

So many of these little things which are seemingly obvious and/or unimportant... but fascinating both individually and when you combine them all. More to come...

Google I/O by the Numbers... Theme: Scale

Browsing the headlines is a pretty powerful and interesting way to digest Google I/O as they are driven by big, important numbers: - Google Drive : 10m users and coming to iOS / Chrome OS (TechCrunch)

- Gmail: 425m users (TechCrunch)

- Google Apps: 5m businesses and 66 of top 100 universities (TechCrunch)

- Google Chrome: 310m *active* users (TechCrunch)

- Google+: 250m users and 75m daily users (with the integration into search and mail, I still would love to understand what constitutes a true user / true usage). (TechCrunch)

- Google Play: 600k Apps, 1.5B installs/month (TechCrunch)

- Android: 400m activated devices, 1m more each day (TechCrunch)

- Google Nexus 7: $199. A price that makes them able to compete in the tablet market - as cool as Microsoft's new device is, it is rumored to be *more* expensive than the iPad. That won't work.

- Google Glasses: $1,500! Really?