Viewing entries tagged
Living Proof

Living Proof's Restyling Spray Featured on Today Show

Below is a clip from July 9th's Today Show where Kathie Lee Gifford raved about Living Proof’s No Frizz Restyling Spray — even said it would “change your life”. Not bad! Today Show Style Editor Bobbie Thomas then included Living Proof in Today's Summertime Makeup blog post:

"[Living Proof's Restyling Spray] is the newest save-my-hair spray beauty buffs are raving about. The spray repels dirt and oil allowing you to go longer between washes and provides a thin, lightweight frizz barrier for all hair types.”

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Quick Hits: Dogpatch Labs, Living Proof, JibJab & StickyBits

A few Dogpatch Labs / Polaris related updates - which I typically try to bundle together!

1. Dogpatch Labs New York featured on CNN

CNN's recent piece "The next Silicon Valley? It may be New York" looks at the growing tech scene in New York and features Dogpatch Labs and our focus on "open-source entrepreneurship."

2. Living Proof unveils unique referral program

Living Proof, who just won three CEW Beauty Awards, launched a referral program that: 1. rewards recipients 20% of their purchase 2. and gives successful referrers a $48 gift card

3. StickBits 1.5 Launches

StickyBits has released a new version of their application and it features "official bits", threading, voting and more. iPhone users can download the newest app here and Android users can go here.

4. JibJab Launches World Cup themed videos

Personalize funny videos and birthday eCards at JibJab!

Living Proof Launches "Hold" on QVC

Before getting to more iPad posts (see this am's here and here), I have a couple of portfolio related posts.

On QVC yesterday, Living Proof announced their new No Frizz Try Me Kit and the launch of their new hairspray Hold.

You can learn more about the set, watch the QVC live video (featuring Living Proof CEO Rob Robillard) and purchase the set.

Equally exciting, two of Living Proof's products (No Frizz Shampoo and Full Thickening Cream) were named 2010 CEW Beauty Awards finalists. Within the beauty industry, these are prestigious honors; and, the winners will officially be announced May 21st, 2010.

Introducing Living Proof Full (Late!)

A late announcement as this launched earlier in the year... but Polaris portfolio company Living Proof has introduced a new product: Full. It is Living Proof's second product line, following the success of No Frizz. Full is a thickening cream that uses MIT-grown science to transform flat, lifeless hair into beautiful, naturally full hair: "Full is a lightweight formula that features Poly Beta Amino Ester-1, a new technology invented by our scientists that creates a micro-pattern of thickening points on each strand."

You can find Full on and at Sephora (both online and in stores). In fact, Sephora storefronts currently feature Living Proof's Full.... very prominently! If you are out shopping this weekend, I encourage you to stop by your local Sephora and take a look at Full:

A Sephora storefront featuring Full:

Full featured on

More reading: - About Full - How to use Full - About Living Proof - The Living Proof Blog - Living Proof on Facebook and Twitter

And a variety of spotlights from Sephora, and their newsletters:

Sephora: Online User Reviews in Live Stores

I spent part of Sunday afternoon at Sephora in Union Square - we made a trip to purchase Living Proof No Frizz for Anette (who now swears by it!): While we were there for Living Proof, I did notice the following signage throughout the store and attached to various products:

I love it:

- these are product reviews from real shoppers at

- the review includes the users' name, text, location, and rating (in stars)... giving a very personal feel and incenting users to review products so that they can be included in the live shopping experience

- those shoppers are referred to as "Clients", which is sophisticated, upscale, etc

- it features Sephora Mobile: - which is a great way to promote and integrate the mobile web experience:

"go to on your phone's web browser to read more reviews"

I am not sure how scalable the integration is (after all, this is printed and placed - web-based would be more expensive but more flexible) - but I love the creativity and the execution.

As an aside, Living Proof recently introduced a new product: Full:

"Flat, lifeless hair results from each strand being so smooth and fine that it lays quite literally flat, one on top of the other. Full Thickening Cream is a lightweight formula that features Poly Beta Amino Ester-1, a new technology invented by our scientists that creates a micro-pattern of thickening points on each strand. Full creates beautiful, natural fullness and touchable body that lasts throughout the day. Because it's a completely flexible technology, your hair won't collapse or become stiff and crunchy. Great for colored hair, too."

You can see more on Living Proof and on Sephora (the reviews are outstanding!):

Living Proof Uses Facebook to Distribute 15,000 No Frizz Samples

This will be the first of a few short Facebook related posts - my apologies!

InsideFacebook has a nice write up the recent Living Proof sampling campaign they ran on Facebook.

Using Facebook's sampling ad unit and their Fan Page, Living Proof was able to distribute 15,000 samples of their No Frizz hair product in under 48 hours. During that same period, their Facebook fan base rose from 1,000 to over 7,000.

In addition to successfully pushing distribution and driving fans / discussion, Facebook enabled Living Proof to successful target a quality audience - both for the sampling and the fan base. 93% of Living Proof's Facebook audience is female and 88% are their fans are between 18-54:

"By not requiring Facebook users to become fans of the page to get the sample, they potentially hurt their overall numbers. But it seems that Living Proof was after quality over quantity in this instance, which is reflected in the extremely specific demographic targeted through Facebook ads — 88% of those exposed to the ads were females between 18 and 54 years old. Read more..."