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Email notifications & engagement from SlideShare and Digg

Last week I wrote about email as a vehicle to drive user engagement. Here is another good example from SlideShare. Earlier this week I posted a presentation on paid search best practices from a recent Dogpatch Labs event. That day the presentation made the front page of And they immediately delivered an email notifying me of the popularity. Its not a new concept (Digg for instance is great at this) but its an example of powerfully conveying accomplishment and driving engagement via email. And in this case (and in Digg's) their content rotates so frequently that is quite compelling:

Using Web 2.0 to Build Your Brand

672525791 This afternoon, I wrote a post about using web 2.0 to land a start up gig (or at least grow your personal 'brand'). Then, thanks to SlideShare, I came across these two presentations which cover roughly the same topic ... but much more creatively and interestingly. The first presentation is about using and contributing to web 2.0, which in turn fosters a public, online identity. The author apparently arrived at IBM after being identified through her blog. The second is about using the web within a company to improve culture, connect with peers, and be more effective.... Quite honestly, the first presentation makes more sense to me... but worth flipping through the slides nonetheless.

The Gen-Y Guide to Web 2.0 @ Work

Web 2.0 @ Work: In Pursuit of Passion