Below are subsequent Facebook posts by Nike Golf that uploads Tiger Woods' and Rory McIlroy's entire Nike outfitting - from shoes to clothing to clubs to balls. It's brilliant in its simplicity, timelines and relevance. It also shows the value of their athlete and sponsorship model: these are Nike golfers head to toe. And with one-click through Facebook, users arrive on Nike.com's shopping channel - where they can buy element by element. The only thing missing is a "purchase all" button. Nike and Titleist have used Facebook previously to tie results into products - but the direct tie to commerce and timeliness here is really compelling and interesting.
Like most Nike online experiences: it is good looking, has slick UI, and is easy to navigate. The surprising part was the clear omission of Tiger Woods... particularly as one of the lone remaining sponsors. Nike's Golf site used to be canvased with Tiger - now you have to work to find any mention of him. To be fair to Nike, they removed much of the Tiger imagery and promotion in recent months... but the announcement of a new NikeGolf.com looks as though the unveiling was more about removing Tiger than renovating the site.
