Thinking About Facebook's Expanded Like Button

Today Facebook rolled out a rather significant change: the Like button has replaced the Share button's functionality. It's an important transition because, at least for me, it has already changed my "liking" behavior. Auto-publishing a story to my wall makes me think differently about the simple action of liking... which I do several times a day. With this new functionality, that would result in several feed posts and consequently annoy my friends / dilute the importance of my other posts. Below is an example of the feed post that resulted from liking a Mashable article. It auto-selects the image and summary.

In other news though, this post had over 5,000 Facebook Likes (way more than other articles)... so perhaps it does drive traffic:

Facebook Connect As a Registration & Login Flow

Reading OM's article "My web without Facebook Connect", I was reminded of an blog post I recently wrote and regularly reference ("Facebook as a conversion tool: registration flows."). OM's point is that so many sites now use Facebook as a registration / login path that it has become an integral part of accessing the web: "a day without Facebook, is quickly making the web unusable."

Inverted, that also says using Facebook within in the registration and login flows is important:

1. it's becoming universal and therefor familiar 2. users are more likely to pass information through via Facebook than to a new site 3. it expedites the flows and therefore improves conversions 4. it about more than efficiency. For instance: you can add the facepile for conversions, mobile flows can occur with a phone number (rather than an email address), etc

And from the consumer perspective, I prefer it: it's easier / faster and I can change passwords / access universally (more secure).

Jibe Launches Mobile App at 'Launch' Conference

Polaris-backed company and former Dogpatch Labs resident, Jibe has had a very good couple weeks. As a reminder, Jibe uses Facebook and LinkedIn to better connect job-seekers and employees: " JIBE connects you to people you already know at companies you want to work for and increases your chances of landing a great job." First, TechCrunch announced that Jibe was seeing more than 1,000,000 monthly job views and signed up 25% of Fortune 50 companies.

And yesterday, Jibe announced their mobile application at the Launch Conference. InsideFacebook named it one of the conference's top "Top Facebook Integrations".

PokerStars.net Evokes Facebook, YouTube & Twitter in ESPN Ads

Clever ad from PokerStars.net in the most recent ESPN The Magazine. It certainly grabs your attention with the use of prominent logo / font-types and it evokes the social appeal of online game-play. Furthermore, those logos are recognizable enough that it will attract readers otherwise uninterested in poker (such as myself). And whether or not it is true (I wouldn't know!), the suggests that PokerStars.net is integrated into the major social platforms: Facebook, Twitter and YouTube.

Amazon Instant Video Good for Google TV

It was my immediate reaction to hearing that Amazon Instant Video would be available: 1. Will it run on my Google TV? (check) 2. How quickly can I cancel my Netflix subscription? (immediately) 3. Does Amazon VOD work on the iPhone / iPad? (no) 4. Should I keep my Netflix subscription? (yes, for now)

I love this timely promotion by Google / Google TV... which is a product I will continue to rave about:

Facebook's Slick Photo Tagging Interface / Interstitial

Facebook Photos continues to roll out new functionality. When uploading pictures yesterday, I noticed a new post-upload flow: "Who's in these photos?" It is important for a few reasons. First, it shows that Facebook is focused on driving user tags. You can also tell through other features / tests like this...

Second, it seems to be pretty good at facial recognition (or at least similarities). Notice here that I uploaded five pictures - all of our son Dillon. It clustered three photos and two individual photos. Not bad - and as users tag more and more photos, the recognition will get better.

Third, the speed at which Facebook is rolling new Photos features is impressive: higher resolutions, new layout, better tagging, etc.

Techmeme Figuring Out the Blend of Real-Time & Published News.

I had the following post written and in the my blog's queue (which is how I usually write / blog).... and then something happened: Twitter and UberTwitter tussled. And as it broke on Friday, there was a mixture of real-time commentary, news and updates from the companies themselves (namely Twitter / @Support and Bill Gross).

Whether in real-time or as a digest, Techmeme was the best way to follow. Why? Because Techmeme had figured out how to appropriately (and immediately) combine the different news sources and formats... most of which was blurred between news and tweets.

So below is my original, unpublished post (in italics) about Techmeme's effort to better include real-time discussion into the their algorithm (ie Twitter & Quora discussions). And while I was critical of a couple examples - I did expect that:

1) it was the right exercise and product direction

2) Techmeme would figure out the right balance and integration

... and yesterday's developments showed Techmeme's philosophy is right. It is an important direction for news and a balancing act that Techmeme (and others) will solve.

Original post on Techmeme's Twitter integration:

Techmeme has been making an increased effort to move beyond blog posts by integrating Twitter and Quora conversations. Conceptually it is attractive, but figuring out how to cohesively merge the different conversation types is quite difficult.

Techmeme will test their way into the right solution... and I give them credit for integrating Twitter beyond a side-bar widget (most attempts)... but I am not sure examples like this add value to the experience (other than getting to headlines very quickly):

Google Voice & GMail - More 'In the River' Marketing

I write a lot about product marketing and the concept of "in the river" promotion / marketing. As companies more aggressively test and roll out new products / variants to users - in the river marketing becomes more important. And for those reasons, it has also become more prevalent. Here is a great example from Google, who is pushing Google Voice within GMail. To push Google Voice, Google is providing free phone calls for all of 2011. That's an aggressive, compelling promotion.

So how does Google get the message across? They place is prominently on the screen where its users are absolutely engaged and can't miss it: when you open GMail: