I really like this Google+ implementation. When you hover over the + button (alongside other sharing units like Facebook and Twitter), it expands to show related Google+ content. Slick UI and relatively unintrusive experience. And lots of opportunity to mix different content types within the overlay.
Reaching Targeted Users with Log Out Pages: Facebook + Fab
I have written before about the value of Facebook's homepage for logged out users: both from a promotional (huge lift for Facebook; both Facebook + Twitter do it) and advertising perspective (eBay example). Last week Fab ran a great ad placement for logged out Facebook users. No doubt he got significant reach and is effective because Fab does such a great job with social shopping / Facebook integration. However, it is still a strange concept to see - and market against - "everyone who logs out of Facebook today sees our branding."
Siri Dictation: Email, Facebook, Twitter
I love this: Siri driving Twitter, Facebook, etc (I had written about the desire to do this when Siri first arrived). As I have been splitting my time between iOS and Android, I have been using Siri and Google Voice more and more. Siri is better baked into the platform... and therefore sometimes more useful; but Google is faster and often more accurate.
In both cases, I have used them daily / routinely to dictate emails, messages, etc. It takes getting used to: in part because it's a new way of thinking and in part because you need to learn trigger words and pauses.
The next step is for Siri / Google to become responsive and interactive: deliver messages and make commands more natural / conversational.
Twitter's Great "Some People You May Know" Email
I have written glowingly about Quora and Twitter's weekly digest emails. Well here is another good one from Twitter that is beautifully put together: "Ryan Spoon, we found some people you may know". I love how it shares the same format as the "What's happening on Twitter" digest - and I love how it's very visual, beautifully branded, and actionable: big follow buttons. E-commerce companies have long been reliant on email to drive all stages of the funnel: user acquisition, user activation and user activity. For non-transactional companies, I believe email can be equally vital and - in some cases - more compelling for consumers precisely because it is not commercial. The trick of course is to make it relevant, timely and appropriate (content + frequency).
Install Now: Driving Installs in Addition to Likes
I have written about Facebook's AppCenter before and how it represents the focus on mobile and on Facebook's platform... and opens up a monetizable, interaction beyond "Like": "Install". (And by the way: you could easily argue that "install" is a more valuable action thank "like" or "follow"). Here's a screenshot within the mobile web promoting Fab with a sponsored unit that is visual, includes ratings, reveals friends who use the app and, most importantly, a big "install Now" button.
Google+ Interactive Ad Layer
I have written before about Google / Google Plus and their interactive, actionable ad units (here is a great example from Google Offers and one for Google's emailable ads here). Below is an example of Google Plus being integrated into an otherwise standard ad unit. Natural evolution and integration here - it sits atop the add and creates a social layer that:
1. The brands welcome. There is action and benefit beyond the click-through.
2. Google loves. They drive usage of Google Plus and give advertiser another medium to extract & measure value.
Should Facebook Ads move off-Facebook.com - these interactions will be really key (point 2 here).
Facebook Gifts Design Treatment
Below is a screenshot from Facebook's new Gifts product. It is not yet publicly usable - but gifts are appearing in the wild from early users (see below). Two interesting points per the feed graphic: 1. It is a clever use of naming layered atop the graphic (for Dan, from Justin). It really stands out and plays to Facebook's social strength.
2. Per ongoing "in the river" theme, the unit has a very prominent "Learn More" ribbon and button beneath the graphic. Interesting to see if this persists over time, as the product ages - or if it is an onboarding treatment.
Google Play: 25B Downloads & $0.25 Apps.
25 billion app downloads. That's the big number & achievement that Google Play is celebrating. And to celebrate, Google is delivering popular paid apps for the very-discounted price of $0.25. Note: popular movies are $4.99, magazines are $1.99 and books $0.99. As I remarked last week (see here), it is one of the differences between Apple / iTunes and Google / Google Play. Just very different strategies and experiences. We have seen Amazon find success on the Kindle Fire and their app store with similar marketing -
and it goes well alongside Google's delivery of Play credits with new devices (like the Nexus 7) and Google Wallet
Apple's Passbook, Dunkin Donuts & Facebook Offers
An example of the potential power of Apple's new Passbook for:Brands (here Dunkin Donuts) Platforms (here Facebook / Facebook Offers) Consumers (simplicity, speed)
Dunkin Donuts running a week-long promotion for their holiday bagel using Facebook Offers:
Upon acceptance, Facebook shares socially and then emails users steps for redemption:
Users then have to print the coupon (per below). But this could pass through to Passbook or into a Facebook Offers Book / application. Thus keeping everything mobile, eliminating friction, and adding tracking throughout the entire process:
