Dogpatch Labs: A Deeper Look & Founders' Perspective

Earlier this week, Business Insider ran an article about Dogpatch Labs (read here) that was neither well researched nor accurate. I believe the story's tone would have changed had they researched the companies' fundraising history and spoken with their founders (present and former). I have written on these subjects before:

1. The relationship between Dogpatch Labs and Polaris Ventures 2. The benefits of working at Dogpatch Labs

In short: over the last two years, over 35 Dogpatch Labs companies have received funding... and that is in San Francisco alone. Funding has come from angel investors, "super angels" and venture capitalists. Across the three Dogpatch Labs collectively (SF, NYC and Boston), Polaris has participated in the funding of eight companies.

And many of those companies have already gone on to achieve great success. There have been:

- Exits: AppJet, Brizzly / ThingLabs - Remarkable growth: Instagram, Formspring, Yardsellr etc - TechCrunch 50 spotlights: Chompon, SnapDragon, and others to be named - YCombinator graduates: Appjet, Movity, Frid.ge - Venture rounds from firms other than Polaris: Yardsellr, Animoto, TaskRabbit, Learnboost, Zozi, GroupCommerce, Trazzler, WildPockets, etc - Examples of those firms: Accel, Andreessen-Horowitz, Baseline, CRV, Crosscut, 500 Startups, First Round, Floodgate, Freestyle, Lowercase, Madrona, Redpoint, SV Angel, etc.

Why go at length to outline this? First, we are entirely transparent at Dogpatch and this post should be no different. Second - and more importantly - we take no credit for the success of Dogpatch Labs companies... that should be credited to the community and the companies themselves.

If you read the residents' comments on Business Insider or the Quora posts (here and here), you will understand that the benefit of Dogpatch Labs is from the community and environment. Founders are from Google, eBay, Microsoft, Yahoo, Facebook, AdMob, Imeem, Slide, and other great companies. These founders join the lab to be in a collaborative, diverse environment.

Of course, Dogpatch's shared space is not for everyone... and it self-selects rather easily. But two years into the effort, the majority of new residents are direct referrals from other residents (past and current). In my opinion, that is the single best indicator of success.

Lastly, here are a few select comments from:

Sam Yam, Chompon: As for the community itself, it was an amazing resource and opportunity being able to ping others for feedback and specific expertise. The entrepreneurs here are talented, hard-working, and perhaps most importantly, open to working with others, which is refreshing in an ecosystem often apt to guarding with suspicion and *stealth operations*.

Dan Burkhart, Recurly: First of all, DogPatch is an open environment. Open seating encourages networking, relationship-building, open conversations and idea sharing. DogPatch in San Francisco has quickly become a networking hub for startups and Angels alike. In fact, Polaris encourages events focused on fundraising and is deliberately open and inclusive of the Angel investor community. (In San Francisco, DPL frequently hosts rapid fire pitch events to help connect entrepreneurs with interested investors.....and the investors are not hacks, but rather THE guys you want to meet. The connections made from these kinds of events are super valuable.)...

[Dogpatch] and has quickly become a coveted 'center of excellence' for entrepreneurs who are looking to benefit from being right in the middle of the action. There are far more entrepreneurs looking to get IN rather than OUT ...and that says it all.

Kamal Ravikant: Dogpatch is an extremely collaborative space. For me, it was always a personal think tank of incredibly smart and motivated people, all working on interesting problems....In a nutshell, entrepreneurs are damn lucky that Dogpatch exists. I've seen great friendships come out of there, as well as companies evolve in ways they never could have if they were locked up by themselves.

David Hegarty, SnapDragon Contrary to what the article suggests, I have actually found that being a 'Dogpatch Company' gives a great stamp of approval, and has opened the door to many investors I would not have been able to meet otherwise. In fact, Dogpatch has done such a good job of attracting great companies, that many angels and other investors come to the space just to meet the entrepreneurs and companies that are there.

Even though we are not a Polaris company, I have also felt that Mike and Ryan were personally invested in the success of our company. They stuck by us through 3 different pivots as we tried to find the right business/product, even when one of those pivots came very close to competing with one of their portfolio companies.

I couldn't recommend Dogpatch more highly to any entrepreneurs starting up. And it looks like I don't even have too.... every week I am flooded with emails on 'how do I get into Dogpatch?'.

Ming Yeow Ng: The second most important benefit is really people. It is no exaggeration to say that Dogpatch has easily one of the highest concentration of amazing people anywhere in the bay area. Let me explain why:

- Pool of great entrepreneurs who are top of their game.

Over the last few months, I got onto really good terms with a whole range of excellent entrepreneurs, like etherpad, cardpool, learnboost (amongst many others whom you might not have heard of) For example, I am totally digging having access to the Learnboost team – they are doing cutting edge magic around javascript, and mongodb, and it is amazing discussing these technologies with them. Another example is Rob from EggHaus, who is definitely one of the top few designers in the valley.

- Peers who can take shit and give you shit

Honestly, startup is tough. Overnight successes are fascinating, but most require grinding through several iterations. The group at Dogpatch are not random entrepreneurs – most of us have had our fair share of great successes and major failures. You would get blunt feedback about where you are fucking up and you would get lots of encouragement – cause everyone here knows there is no magic bullet.

- Streaming pool of top investors.

This is really up to you to make the best of it, but lots of top angel investors drop by the lab. Being part of the lab gives you credibility, and it makes getting to know these guys far easier.

- Great events right beside you.

Free beer, fun people within a 20 foot radius, twice a week.

Favorite TV Commercials Of the Moment (Including a Dogpatch Labs Star!)

Since having our first child just a month ago, we have had the television on more than normal (particularly the first couple weeks!). Between baby bouncing / feeding and laptop / email ... the TV has been running in the background and these five commercials standout (four appearing regularly during prime time television). And one includes a special highlight: the star is a Dogpatch Labs NYC original!

Jawbone's Jambox

Simple product that is so useful: bluetooth streaming audio. It's the same product that is in new car technologies: stream your music (iPod, Pandora, etc), make speaker calls, and so forth. The commercial does a great job of showcasing the various use cases... and does so in a hip, fun way. Love the product and absolutely want one =)

Note: this is the one commercial that I have NOT seen on television (just internet)

Call of Duty Black Ops

If you aren't familiar with Call of Duty, you should be: last year's title was the biggest media launch of all time... and this year the title sold $650,000,000 in games within the first five days - eclipsing last year's sales of $550,000,000.

Like the NFL training camp commercial, the theme is online gameplay, community, and that anyone can be a star. It also sprinkles in various celebrities with some clever humor: Jimmy Kimmel's handel is Proud Noob and Kobe Bryant's is Mamba).

Chad Ocho Cinco NFL Training Camp

Between Microsoft Kinect, Playstation Move, Nintendo Wii, etc, gaming has become physical. This is a clever take on that trend with some Rocky-inspiration. I also like how the commercial includes the game's online access and social 'network':

Target Black Friday

Nothing special here, but I am a sucker for Rocky montages... which this is based on. Just very funny:

Your Second Shot TV: Barcelona

And here is my favorite: Dogpatch Labs NYC original Daniel Gruneberg (of Zozi). The first time I saw this commercial, I did a double-take!

Your Second Shot is an ongoing project to help recreate and recapture people's moments that were lost to a bad photograph. On a trip to Barcelona, Sofia discovered the café where her parents first met. But her only photograph of that moment came out blurry. So we took her back to the magical city for a second shot.

Your Second Shot TV: Barcelona from Dentsu America on Vimeo.

Google Advertising Chrome Heavily on Facebook

Chrome is a clear focus for Google. It is growing quickly and taking market share from other web browsers... and it represents a core component of other Google priorities: Google TV, mobile, web speed, apps, etc. Google is now advertising "the world's fastest-growing web browser" on Facebook with a handful of different ad units. Some of the ads promote liking the Chrome Facebook Page (now with over 3.2m fans!) and others promote downloading the "speedy browser built for the modern web".

Google also released a clever website to highlight the power of Chrome and get users familiar with the benefits: 20thingsIlearned.com. Very well done and is prominently featured on the Chrome Installation page:

Coincidentally, September marked Google Chrome's 2nd birthday. Google crafted a couple commemorative graphics for the occasion:

Things I Would Love to See in iOS5: Better Notifications

Aditya Mukherjee's post "Things I would love to see in iOS5" has risen to the top of Hacker News. Aditya includes a couple aesthetic upgrades and two that I think are a very big deal:

"Better Push Notifications: Apple should just straight out copy Android’s Cloud-to-Device API. That’s it.

Better Notification System: They hired the fellow who designed WebOS’ notifications, so I’m sure this is definitely coming. Goodness knows we need it."

Notifications are an area that needs innovation: it is a key component of app-engagement ... which in turn makes the app ecosystem more effective / efficient ... and in turn allows consumers to better use / access their content

That said, from a consumer standpoint, notifications can quickly become overwhelming. Work is needed on the customization, management and archiving side as well. Without great thought, my gut says that notifications deserve their own SMS-like core application (by Apple) where notifications by provider are listed and managed just as your SMS history is stored. Search, archiving and room for rich messaging (beyond the limited text) would go a long way to:

- making applications more powerful. Imagine the potential for ESPN's ScoreCenter, Kik, Square and other varied apps.

- gives developers more room for creativity and a better ability to engage users on an ongoing basis.

- gives users better control, history and utility.

H&M Offers 20% Off Entire Purchase for Facebook Deals Check-In

Within a day of Facebook announcing their new Deals platform, Starbucks started advertising for their check-in rewards.

Retailer H&M is now doing the same: rewarding checked-in users with 20% their purchase. H&M has been an aggressive experimental marketer. For instance, they were early to advertise in Booyah's location game MyTown and have advertised on Facebook in the past. It will be interesting to see if H&M starts appearing in your newsfeed during the promotion (which ends today).

AOL Takes Over NYTimes.com

Over the weekend, I visited NYTimes.com and was surprised to see AOL's "On AOL.com Now" campaign taking over the *entire* screen of my laptop. This screenshot is trimmed down to fit the blog, but it is taken of a fully expanded browser. The ad itself is attractive, dynamic and features fresh, timely content. My surprise is instead that the New York Times homepage is entirely covered by a different (but still competing?) news source:

Freemium Takes Over iPhone App Store

I regularly cover trends in top grossing iPhone / iPad applications. What makes this update noteworthy is that: - the top grossing application is free (freemium if you will as revenue comes from in-app purchases) - three of the top five apps are freemium - four of the top ten - eight of the top twenty - and nine of the top twenty-five

This is the first time in my writing that 40-50% of the top applications are free. Back in January, only three of the top twenty applications were free.

Also interesting, the Smurfs' Village application offers relatively expensive in-app purchases: $4.99, $11.99, $29.99 and $59.99. This is a unique approach as most games offer cheaper purchases ($0.99-$4.99). The Smurfs' are clearly going for mass adoption and sticky gameplay... and it's working.

Facebook Messaging & The Social Inbox

Today Facebook announced Facebook Messages, which bundles together email, chat and text messages to create a single communication stream: "The New Messages: Texts, chat and email together in one simple conversation." If you haven't watched, the Facebook introductory video is below and you can request your beta invite here: 

"All your messages together

Get Facebook messages, chats and texts all in the same place. Include email by activating your optional Facebook email address. Control who can send you messages through your privacy settings."

Two More Examples of "In the River" Promotions: Google & Yelp

Have you gotten sick of my writing about getting your marketing and product promotions "in the river"? "In the river" is my terminology for making sure that messages are delivered inside the core experience and to the respective audience. We used the term frequently at eBay to make sure that products weren't fully integrated into the core experience and would reach enough users (and more importantly: enough of the right). Here are two more examples:

1. Visit Yelp on the iPhone's web browser and you'll be presented with an unmistakable promotion for the iPhone app. Targeted audience already interested in the brand:

2. Lots of iPhone applications try to get users to turn notifications on... Google's app goes a step further and presents a takeover unit that encourages users to turn notifications on (also explaining the benefits).